Augmenting machine learning with human insights : the model development for B2B personalization
Shahrzad Yaghtin and Joel Mero
| Year of publication: |
2024
|
|---|---|
| Authors: | Yaghtin, Shahrzad ; Mero, Joel |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 6, p. 1192-1208
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| Subject: | B2B personalization | Business customers | Human-machine learning augmentation | Machine learning | Personalized information system | Personalized marketing | Künstliche Intelligenz | Artificial intelligence | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Personalisierung | Personalization | Beziehungsmarketing | Relationship marketing | Lernprozess | Learning process | Persönlichkeitspsychologie | Personality psychology | Lernen | Learning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2023-0073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015081125