Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn
| Year of publication: |
2019
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|---|---|
| Authors: | Bonetti, Francesca ; Pantano, Eleonora ; Warnaby, Gary ; Quinn, Lee |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 13.2019, 3/4, p. 260-284
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| Subject: | retailing | human-computer interaction | augmented store | augmented reality | consumer behaviour | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2019.104592 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012209451