Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Craig Hume; Margee Hume
| Year of publication: |
2014
|
|---|---|
| Authors: | Hume, Craig ; Hume, Margee |
| Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 104-127
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| Subject: | Wissensmanagement | Knowledge management | Einführung | Implementation | Interkulturelles Marketing | Cross-cultural marketing | Personalmarketing | HR marketing | Nonprofit-Organisation | Nonprofit organization | USA | United States |