Authentically fake? : how consumers respond to the influence of virtual influencers
Chen Lou, Siu Ting Josie Kiew, Tao Chen, Tze Yen Michelle Lee, Jia En Celine Ong, ZhaoXi Phua
| Year of publication: |
2023
|
|---|---|
| Authors: | Lou, Chen ; Kiew, Siu Ting Josie ; Chen, Tao ; Lee, Tze Yen Michelle ; Ong, Jia En Celine ; Phua, ZhaoXi |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 52.2023, 4, p. 540-557
|
| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2022.2149641 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014339358