Authenticating by re-enchantment : the discursive making of craft production
Year of publication: |
2013
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Authors: | Hartmann, Benjamin Julien ; Ostberg, Jacob |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 7/8, p. 882-911
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Subject: | consumer culture theory | authenticity | enchantment | retro brand | netnography | brand genealogy | craft production | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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