Automated competitor analysis using big data analytics : evidence from the fitness mobile app business
Year of publication: |
2017
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Authors: | Guo, Liang ; Sharma, Ruchi ; Yin, Lei ; Lu, Ruodan ; Rong, Ke |
Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 23.2017, 3, p. 735-762
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Subject: | Mobile apps | Big data | Naïve Bayes | Operational strategy | Probabilistic topic modelling | User segment overlapping | Big Data | Mobile Anwendung | Mobile application | Data Mining | Data mining | Mobilkommunikation | Mobile communications | Anwendungssoftware | Application software |
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