Automated marketing and the growth of "customer compliance" businesses
Edward Kasabov and Alex J. Warlow
Year of publication: |
2009
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Authors: | Kasabov, Edward ; Warlow, Alex J. |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 11.2009/10, 1, p. 30-50
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