Automatic customer targeting : a data mining solution to the problem of asymmetric profitability distribution
Sunčica Rogić, Ljiljana Kašćelan, Vladimir Kašćelan, Vladimir Đurišić
| Year of publication: |
2022
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|---|---|
| Authors: | Rogić, Sunčica ; Kašćelan, Ljiljana ; Kašćelan, Vladimir ; Đurišić, Vladimir |
| Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 23.2022, 4, p. 315-333
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| Subject: | Customer profitability | Data mining | Marketing analytics | Support vector regression | Data Mining | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | IT-gestütztes Marketing | Computer-assisted marketing | Marketing | Rentabilität | Profitability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10799-021-00353-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013433706