Automobil-Marketing : erfolgreiche Strategien, praxisorientierte Konzepte, effektive Instrumente

von Prof. Dr. Willi Diez

Alternative title:	Das Handbuch für das Automobilmarketing
Year of publication:	[2015] ; 6., vollständig überarbeitete Auflage
Authors:	Diez, Willi
Publisher:	München : Verlag Franz Vahlen
Subject:	Marketing \| Marketingmanagement \| Marketing management \| Kfz-Industrie \| Automotive industry \| Kraftfahrzeugindustrie \| Strategisches Management
Description of contents:	Table of Contents [gbv.de]

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