Avoid the pitfalls of A/B testing
Iavor Bojinov, Guillaume Saint-Jacques, Martin Tingley
| Year of publication: |
2020
|
|---|---|
| Authors: | Bojinov, Iavor ; Saint-Jacques, Guillaume ; Tingley, Martin |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 98.2020, 2, p. 48-53
|
| Subject: | Produktentwicklung | New product development | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012288862