Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
| Year of publication: |
2018
|
|---|---|
| Authors: | Mutum, Dilip S. ; Ghazali, Ezlika M. ; Mohd-Any, Amrul Asraf ; Nguyen, Bang |
| Published in: |
The Bottom Line. - Emerald, ISSN 0888-045X, ZDB-ID 2014372-2. - Vol. 31.2018, 1 (12.03.), p. 76-94
|
| Publisher: |
Emerald |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/bl-09-2017-0027 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012066619