AVOIDING EXPORT FAILURE IN JAPAN

Japan is an enormous potential market for U.S. exports. Yet many companies fail in their attempts to tap this market. The author examines the reasons for failure and offers some solutions.

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Year of publication:	1985
Authors:	Hacker, Robert H.
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 5.1985, 4, p. 31-34
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb039084 [DOI]
Source:	Other ZBW resources

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