Avoiding measurement dogma: a response to Rossiter
| Year of publication: |
2011
|
|---|---|
| Authors: | Rigdon, Edward E. ; Preacher, Kristopher J. ; Lee, Nick ; Howell, Roy D. ; Franke, George R. ; Borsboom, Denny |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 11 (15.11.), p. 1589-1601
|