AVOIDING MEDIA LAND MINES The essence of public relations practice still involves dealing effectively with the media. And the rules for media relations have changed in 1997. How best to handle and work with the ladies and gentlemen of the press.
Year of publication: |
1997
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Authors: | Berton, Lee |
Published in: |
The Public relations strategist : issues and trends that affect management. - New York, NY : Soc., ISSN 1082-9113, ZDB-ID 12847926. - Vol. 3.1997, 2, p. 15-18
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