Avoiding pitfalls in experimental research in marketing
by Anja Spilski, Andrea Gröppel-Klein and Heribert Gierl
| Year of publication: |
2018
|
|---|---|
| Authors: | Spilski, Anja ; Gröppel-Klein, Andrea ; Gierl, Heribert |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 40.2018, 2, p. 58-91
|
| Subject: | Experimental Process | Hypotheses | Moderation | Mediation | Manipulation | Experiment | Theorie | Theory | Marktforschung | Market research | Experimentelle Ökonomik | Experimental economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011873950