Avoiding Television Advertising: Some Explanations from Time Allocation Theory
| Year of publication: |
2005
|
|---|---|
| Authors: | Rojas-MÉNdez, JosÉ I. ; Davies, Gary |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 45.2005, 1, p. 34-48
|