Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Yunhui Huang, Wenjing Song, Lu Yang
| Year of publication: |
2023
|
|---|---|
| Authors: | Huang, Yunhui ; Song, Wenjing ; Yang, Lu |
| Subject: | approach-avoidance goal pursuit | glossy and matte | package design | perceived product effectiveness | perceived trustworthiness | product appearance | visual finish | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Wahrnehmung | Perception | Vertrauen | Confidence | Produktivität | Productivity | Produktinformation | Product information | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21764 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290533