<b>Editorial</b>--The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
No abstract available.
Year of publication: |
2012
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Authors: | Desai, Preyas S. ; Bell, David ; Lilien, Gary ; Soberman, David |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 31.2012, 1, p. 1-3
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Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Saved in:
Online Resource
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