B ORGANIZATIONAL BEHAVIOR - Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory Bc:140
| Year of publication: |
2003
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|---|---|
| Authors: | Pieters, Rik ; Warlop, Luk ; Wedel, Michel |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 43.2003, 5, p. 509-512
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