B2B channel partner programs : disentangling indebtedness from gratiude
Jan Pelser, Ko de Ruyter, Martin Wetzels, Dhruv Grewal, David Cox, Jacqueline van Beuningen
| Year of publication: |
2015
|
|---|---|
| Authors: | Pelser, Jan ; Ruyter, Ko de ; Wetzels, Martin ; Grewal, Dhruv ; Cox, David ; Beuningen, Jacqueline van |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 4, p. 660-678
|
| Subject: | Indebtedness | Gratitude | Motives | Entitlement | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Internationale Staatsschulden | International sovereign debt |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2015.05.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422468