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Branded products in der Marktforschung : die Dienstleistungsmarke in einer ausgewählten B2B-Branche
Glusk, Nicola, (2010)
B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa, (2009)
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike, (2013)
The Role of Entrepreneurship, Innovation, and Intuition
Pohl, Jens, (2011)