B2B: A Shift from Owning to Sharing? - How Sharing Facilitates new Business-to-Business Relationships between Small and Medium-sized Enterprises

The sharing economy has witnessed tremendous growth in a multitude of industries around the world. Little B2B sharing, however, can be observed in industry practice, although it provides attractive opportunities for SMEs. Findings from an applied research project suggest some prerequisites for SMEs that want to engage in sharing and offer several tools for implementation.

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Year of publication:	2022
Authors:	Huber, Sebastian ; von dem Berge, Karina ; Burri, Simona ; Jüttner, Uta ; Wälfer, Toni ; Huber, Charles ; Niederhauser, Luca
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 39.2022, 3, p. 30-37
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/276189 [Handle] RePEc:zbw:hsgmrs:276189 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337674