B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Demetris Vrontis, Alkis Thrassou, Monaliz Amirkhanpour
| Year of publication: |
November 2017
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| Authors: | Vrontis, Demetris ; Thrassou, Alkis ; Amirkhanpour, Monaliz |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 124.2017, p. 271-282
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| Subject: | Smart retailing | Digital marketing | Mobile marketing | Smart B2C interactions | Consumer | Value | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobile Marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Marketing | Kundenwert | Customer value | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2016.10.064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011899385