Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
| Year of publication: |
2012
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|---|---|
| Authors: | Purnawirawan, Nathalia ; De Pelsmacker, Patrick ; Dens, Nathalie |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 4, p. 244-256
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