Balanced Forecasts Drive Value - Crown Castle USA illustrates a real-world example of the use of the balanced scorecard framework to link strategy and financial, customer, and operations results to drive value. How did it succeed when nine out of 10 companies fail? Answer: It overcame management, vision, resource, and people barriers that frustrated other companies' efforts and won national ...
|Year of publication:||
|Authors:||Paladino, Robert E.|
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 86.2005, 7, p. 36-42
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