The Balanced Scorecard at Philips Electronics - Philips Electronics sees the balanced scorecard as the tool of the future. This worldwide conglomerate has used the balanced scorecard to align company vision, focus employees on how they fit into the big picture, and educate employees on what drives the business.
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|Authors:||Gumbus, Andra ; Lyons, Bridget|
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 84.2002, 5, p. 45-49
Gumbus, Andra, (2003)
Now Unilever HPC-NA Sold Its Employees on the Balanced Scorecard - The maker of Q-Tips, Dove, and Pond's introduced its balanced scorecard to employees through print, verbal, and electronic means. Answering the inevitable question, "What does it mean to me?", the company linked employees' personal objectives to the BSC and to Unilever's overall objectives.
Lyons, Bridget, (2004)
Gumbus, Andra, (2002)
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