Balanced versus focused responsiveness to core constituencies and organizational effectiveness
| Year of publication: |
2005
|
|---|---|
| Authors: | Koll, Oliver ; Woodside, Arch G. ; Mühlbacher, Hans |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 9, p. 1166-1183
|