Balancing Development Costs and Sales to Optimize the Development Time of Product Line Additions
| Year of publication: |
2010
|
|---|---|
| Authors: | Calantone, RogerJ. ; Yeniyurt, Sengun ; Townsend, JanellD. ; Schmidt, JeffreyB. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 27.2010, 3, p. 336-349
|