Balancing the media budget, reach and frequency in marketing communications : a macro approach
Year of publication: |
1990
|
---|---|
Authors: | Kabak, Irwin W. |
Other Persons: | Nebenzahl, Israel D. (contributor) ; Siomkos, George J. (contributor) |
Published in: |
Spudai / University of Piraeus : journal of economics and business. - Peiraiōs : Panepistēmion, ISSN 1105-8919, ZDB-ID 1159532-2. - Vol. 40.1990, 1, p. 3-26
|
Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Werbewirtschaft | Advertising industry |
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