Balancing Theory and Practice: A Reappraisal of Business-to-Business Segmentation
Year of publication: |
1998
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Authors: | Mitchell, Vincent-Wayne ; Wilson, Dominic F. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 27.1998, 5, p. 429
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