Balancing Trade Mark Protection with the Interests of Consumers and Competitors

In light of the legal recognition of the modern functions of trade marks, the debate on trade mark protection has been fuelled. This essay will explore the arguments for and against trade mark legal protection taking into account the interest of consumers and competitors. In conclusion, legal protection is justified because consumers embrace trade mark’s modern functions and the benefits of legal protection outweigh the risks of creating monopolies and unfair competition