Bankmarketing vor neuen Aufgaben
hrsg. von Rosemarie Kolbeck. Mit Beitr. von Udo Güde ...
| Year of publication: |
1992
|
|---|---|
| Other Persons: | Kolbeck, Rosemarie (ed.) ; Güde, Udo (contributor) |
| Institutions: | Bankwirtschaftliches Kolloquium (contributor) |
| Publisher: |
Frankfurt am Main : Knapp |
| Subject: | Bankmarketing | Bank marketing | Deutschland | Germany | Bank | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | 117 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Aufsatzsammlung ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Papers presented at the 17th Bankwirtschaftliches Kolloquium, held at Universität Frankfurt am Main on 1991-92 Enth. 7 Beitr. |
| ISBN: | 3-7819-0521-7 |
| Classification: | Banken, Versicherungen ; Marketing ; Betriebswirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014003344