BANNER-ADVERTISED WEB SURVEYS - When weighed against external motivators, content-oriented cues emerge the victor
Year of publication: |
1999
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Authors: | Tuten, Tracy L. ; Bosnjak, Michael ; Bandilla, Wolfgang |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 11.1999, 4, p. 17-22
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Saved in:
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