Barriers to user innovation : moving towards a paradigm of "licence to innovate"?
Year of publication: |
2007
|
---|---|
Authors: | Braun, Viktor ; Herstatt, Cornelius |
Published in: |
International journal of technology, policy and management : IJTPM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1468-4322, ZDB-ID 2113290-2. - Vol. 7.2007, 3, p. 292-303
|
Subject: | Innovation | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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