Basic marketing research : using Microsoft Excel data analysis
Alvin C. Burns; Ronald F. Bush
| Year of publication: |
c 2008 ; 2. ed., internat. ed.
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|---|---|
| Authors: | Burns, Alvin C. ; Bush, Ronald F. |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Marktforschung | Market research | Theorie | Theory | Marketingforschung | Excel 2002 | Datenanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIX, 510 S. Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index 0710 |
| ISBN: | 0-13-135421-3 ; 0-13-205958-4 ; 978-0-13-135421-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003539307