Battle between psychological ownership and consumer animosity to influence consumers' buying behavior : a moderated mediation model
Year of publication: |
2023
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Authors: | Mishra, Sita ; Saxena, Garima ; Chatterjee, Ravi |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 4, p. 944-961
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Subject: | Consumer animosity | Consumer ethnocentrism | National identity | Psychological ownership theory | Social identity theory | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin |
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