Battle between psychological ownership and consumer animosity to influence consumers' buying behavior : a moderated mediation model
Year of publication: |
2023
|
---|---|
Authors: | Mishra, Sita ; Saxena, Garima ; Chatterjee, Ravi |
Subject: | Consumer animosity | Consumer ethnocentrism | National identity | Psychological ownership theory | Social identity theory | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Sozialpsychologie | Social psychology | Herkunftsbezeichnung | Designation of origin |
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