Bayesian estimation and control of detailing effort in a repeat purchase diffusion environment
Gary L. Lilien; Ambar G. Rao; Shlomo Kalish
| Year of publication: |
1981
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|---|---|
| Authors: | Lilien, Gary L. ; Rao, Ambar G. ; Kalish, Shlomo |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 27.1981, 5, p. 493-506
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| Subject: | Absatzprognose |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003595373