Be ready to be excited : the WWE's marketing strategy and economic model
Year of publication: |
2019
|
---|---|
Authors: | Helleu, Boris |
Published in: |
International sport marketing : issues and practice. - London : Routledge, ISBN 978-0-367-15109-6. - 2019, p. 152-171
|
Subject: | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing |
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