Be the Brand: How to Find a Powerful Identity and Use it to Drive Sales
| Year of publication: |
2002
|
|---|---|
| Authors: | Grassl, Wolfgang |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 19.2002, 3, p. 279-280
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Brands | Sales | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/jcm.2002.19.3.279.2 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014849623