Be who you want to be : branding, identity and the desire for authenticity
Christopher Land and Scott Taylor
| Year of publication: |
2011
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|---|---|
| Authors: | Land, Christopher ; Taylor, Scott |
| Published in: |
Branded lives : the production and consumption of meaning at work. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-092-1. - 2011, p. 35-56
|
| Subject: | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384368