Beating the Odds When You Launch a New Venture - Smart entrepreneurs carefully identify the risks they face and then find creative ways to remove them — Using small-scale experiments and as little cash as possible.

Wie Gründer Risiken managen Entrepeneure: Wie Unternehmer falschen Entscheidungen vorbeugen, indem sie rechtzeitig die wichtigsten Risiken identifizieren.

Gilbert, Clark G, (2010)

From Resource Allocation to Strategy.

Bower, Joseph L., (2005)

New Business Models in Emerging Markets - A vast middle market exists in developing economies, where consumers' basic needs are foten poorly met. Opportunites lie in identifying those "jobs to be done" and blueprinting affordable solutions.

Eyring, Matthew J, (2011)