Beating the recession blues : exploring the link between family ownership, strategic marketing behavior and firm performance during recessions
Saim Kashmiri; Vijay Mahajan
| Year of publication: |
2014
|
|---|---|
| Authors: | Kashmiri, Saim ; Mahajan, Vijay |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 1, p. 79-93
|
| Subject: | Family firms | Recession | Advertising intensity | Innovation | Corporate social responsibility | Familienunternehmen | Family business | Konjunktur | Business cycle | Corporate Social Responsibility | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010370701