Beavers, Bubbles, Bees, and Moths: An Examination of Animated Spokescharacters in DTC Prescription-Drug Advertisements and Websites
Year of publication: |
2009
|
---|---|
Authors: | Pashupati, Kartik |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 49.2009, 3, p. 373
|
Saved in:
Saved in favorites
Similar items by person
-
Courtright, Melanie, (2014)
-
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik, (2008)
-
Pashupati, Kartik, (2009)
- More ...