Becoming a consumer society : a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
David K. Tse ; Russell W. Belk ; Nan Zhou
| Year of publication: |
1989
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|---|---|
| Authors: | Tse, David K. |
| Other Persons: | Belk, Russell W. (contributor) ; Zhou, Nan (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 15.1989, 4, p. 457-472
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| Subject: | Konsumentenverhalten | Consumer behaviour | Werbemittel | Promotional materials | Hongkong | Hong Kong | China | Taiwan | 1979-1985 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001068344