Bedürfnisorientierte Unternehmenspolitik am Beispiel von Universalbanken in Deutschland
Bernhard R. Müller
| Year of publication: |
1997
|
|---|---|
| Authors: | Müller, Bernd R. |
| Publisher: |
Lohmar [u.a.] : Eul |
| Subject: | Bankmarketing | Bank marketing | Universalbank | Universal bank | Verbraucher | Consumers | Bedürfnisse | Needs | Bankmanagement | Bank management | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | VI, 289 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Thesis: | Zugl.: Köln, Univ., Diss., 1996 |
| Notes: | Literaturverz. S. 262 - 289 |
| ISBN: | 3-89012-534-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000952552