Bedeutung von Gamification für eine nachhaltige Konsumentenverhaltensänderung
Michael Benzing; Christiane Beyerhaus
| Year of publication: |
2012
|
|---|---|
| Authors: | Benzing, Michael ; Beyerhaus, Christiane |
| Publisher: |
Münster, Westf : Monsenstein und Vannerdat |
| Subject: | Konsumentenverhalten | Consumer behaviour | Spiel | Games | Motivation | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 64 S Ill., graph. Darst. 280 mm x 198 mm, 50 g |
|---|---|
| Series: | Discussion paper / International School of Management. - Münster : Verl.-Haus Monsenstein und Vannerdat, ZDB-ID 2402695-5. - Vol. 26 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | German |
| Notes: | 201209 |
| ISBN: | 3-86991-657-5 ; 978-3-86991-657-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009627660