Before - after appeals : a dual-route effect model

Chingching Chang

Year of publication:	2016
Authors:	Chang, Chingching
Published in:	International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 2, p. 301-324
Subject:	anticipated happiness \| anticipatory hope \| after-use appeals \| before-use appeals \| before-after appeals \| product involvement \| product performance \| Werbewirkung \| Advertising effects \| Produktivität \| Productivity \| Konsumentenverhalten \| Consumer behaviour \| Zufriedenheit \| Satisfaction

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