BEHAVIOR MODIFICATION AS A FRAMEWORK FOR SALES PROMOTION MANAGEMENT
| Year of publication: |
1987
|
|---|---|
| Authors: | Gaidis, William ; Cross, James |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 4.1987, 2, p. 65-74
|
| Publisher: |
Emerald Group Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review-article |
| Language: | English |
| Other identifiers: | 10.1108/eb008198 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014849383