Behavioral and Prescriptive Explanations of a Reverse Sunk Cost Effect
Year of publication: |
2002
|
---|---|
Authors: | Johnstone, David |
Published in: |
Theory and Decision. - Springer. - Vol. 53.2002, 3, p. 209-242
|
Publisher: |
Springer |
Subject: | Sunk cost | escalation | prospect theory | expected utility | portfolio theory |
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