Behavioral intention towards mobile banking usage by South African retail banking clients
Daniel K. Maduku
| Year of publication: |
2014
|
|---|---|
| Authors: | Maduku, Daniel K. |
| Published in: |
Investment management and financial innovations. - Sumy : Publishing Company "Business Perspectives", ISSN 1810-4967, ZDB-ID 2467221-X. - Vol. 11.2014, 3, p. 58-72
|
| Subject: | retail banking | clients | mobile banking | behavioral intention | Privatkundengeschäft | Personal banking | Electronic Banking | Electronic banking | Südafrika | South Africa | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010512182